When creating this brand, I wanted to build it around meaningless sketches, that prioritize aesthetic. While many artists take things too serious, this brand is dedicated to being unmeaningful, and achieving aesthetic pleasure. I chose the name Sincere because it has a similar connotation to that of a greeting card company name, and chose light hearted colors that would contrast the rough edges of the logo. This contrast between gentle and rough aesthetics are meant to align with current logos in the skateboard industry and spread a sense of positivity and creativity without reason, that can further build a community around the brand.